Color

You will see the difference
At the core of pHormulate, the most advanced professional hair color on the market, is its patented ChromaGuard technology – a proprietary compound that protects the hair structure and pigment, allowing even the most processed hair to regain its youthful, healthy appearance – no other hair color line has this ability – true Anti-Aging.
You will feel the difference
ChromaGuard technology brings effective hydrophilic (moisture loving) action to coloring hair by allowing for maximum retention of micro proteins and conditioning emollients. ChromaGuard creates a protective film within the layers of the cuticle, vastly improving color retention, combability, and condition.
You will smell the difference
pHormulate is ammonia free and the developers are especially formulated to compensate for the absence of ammonia while lifting and depositing. No ammonia means the hair has a much lower active pH level that remains stable during processing. No fluctuating alkaline highs and lows, less harsh alkalinity on the hair, and less swelling of the hair shaft means the quality of both the color and condition is enhanced. The result is longer lasting color, incredible shine – and no offensive smell.
The Range
The Natural Series ‘N’
Has a natural cool base. Ten stand alone natural looking colors that are also used to form the base for other color creations.
The Red Series
Five Reds that stand alone (contain no brown) or give you the ability to make an endless variety of colors by adding them in varying quantities to the N series
Adjusters
Adjusters give you absolute control over tonal changes.
The Developers
There are four dedicated developers: Demi, 10, 20 and 30 – with the absence of ammonia, these developers make more efficient use of oxygen to allow for better color penetration and deposit.
