Next, click the “Search” button

Don’t be too verbose

When entering search terms it is better to use fewer words. For example “clarifying shampoo on sale” will not give a result, but “clarifying shampoo” would be more helpful to get results.  If you are looking for a kit, just type “kit” and you will get the list of all kits available.

“3a” is easier than “Anti-aging treatment”

Every pHormulate product has a symbolic name like “3a”, “5s”, “N10” which works great as a search term. This is also helpful in making sure you get the appropriate size.

1. General
2. Stylist
3. Salon owners
4. Distributers*

General customers (consumers) can register using registration form or during checkout process.

Stylists, salon owners, and distributers must register to purchase certain products and gain access to certain privileges.

*NOTE:  Because we need to verify the information, Distributer’s accounts are not activated right after registration.

NOTICE: pHormulate does not sell color products to general customers as it prohibited by the law. To buy color products customer must be a professional and have a valid license (hairdresser, hair salon) or act as a reseller (distributor).

Common registration steps

1. Goto www.phormulate.com
2. Click on “Register at pHormulate store” link at the right box.
   You will be directed to the account registration page.
   
3. Input your information into the registration form. Make sure to select an option for “Customer Group” selection. Select the group you are registering in and the appropriate fields will appear below
   Fields marked with * are required.
   
4. Enter verification code as described in “Registration form fields”
5. Submit the form by clicking “Submit” button. If all the information was entered correctly you will be directed to “My Account” page. You will also receive an email notification about your new account at pHormulate.

Registration form fields

Registration form consist of 3 parts:

• Common fields
• Customer group related fields
• Verification

Common fields

First name, last name, email, password – these fields are obvious.

Sign Up for Newsletter – by checking this box customer signing up to receive emails from pHormulate about news, promotions etc.

ISR Program – Individual Sales Representative program. If customer was brought to pHormulate buy sales representative, then ISR code identifies sales person.

Group fields

General

all these fields are optional.

Stylist

*Stylist must enter a company name and a valid license number. Other fields are optional.

Salon Owner

*Salon Owner must enter a business name and a valid license number. Other fields are optional.

Distributor

Distributor must enter a business name and the territory being covered. Other fields are optional.

Verification code

Verification is needed to prevent fake registrations by spammers. It is a type of challenge-response test used in computing to ensure that the response is not generated by a computer, also known as CAPTCHA – an acronym for “Completely Automated Public Turing test to tell Computers and Human Apart”.

All you need is to type the words from picture to the input field correctly. If you cannot read the words just click on sign to get another picture.

Click the “Submit” button located at the bottom right of the screen. You should be directed to a new page verifying your registration status

1. General Public
2. Stylists
3. Salon owners
4. Distributers

Ordering process is slightly different for mentioned groups.

NOTICE: pHormulate does not sell color products to general customers as it prohibited by the law. To buy color products customer must be a professional and have a valid license (hairdresser, hair salon) or act as a reseller (distributor).

Common ordering process

Selecting products

1. Click on “Store” link at the top right corner of web page
   
2. Navigate through product categories using menu at the top. Pick the desired product category by clicking on the menu item.
   
3. 
4. After you have clicked “Add to card” button, you will be redirected to the “My Cart” page showing products you have added.
   
5. Continue to shop for products by repeating steps 2 – 5. When you have picked all the desired products and see them in your cart, proceed to step 6
6. If you have a coupon code/discount code, enter it in the “Discount Codes” box at the left bottom corner and click “Apply Coupon” button.
   
7. If you would like to change the quantity of products in the cart, enter desired quantity in the “Qty” column and then press “Update Shopping Cart” button.  Enter 0 to remove a product.
   
8. Review your selection  and proceed to checkout by clicking “Proceed to Checkout” button.
   

Checkout

1. You will be asked if you want to checkout as guest, use your existing account or register new account.
   Click “Continue” if you don’t have an account or “Login” if you do (having entered email address and password).
   
2. Billing information. Provide your billing information and click “Continue”. If your shipping address is the same click on “Ship to this address” radio-button at the bottom and skip the next step. Your billing address should appear at the right panel after you click “Continue”.
   
3. Shipping information. Provide your shipping information. If your shipping address is the same as billing, click on the checkbox “Use Billing Address” and all fields will be filled automatically.
   Your shipping address will appear under billing address on the right panel.
   
4. Shipping method. Select desired shipping method and click “Continue”
   
5. Payment method. Choose desired payment method, currently there are two methods available: Paypal Account and CreditCard. If you select “Pay with your Paypal account” you will be redirected to the Paypal website after you submit your order. If you select “Pay by CreditCard”, you will be prompted to fill credit card information
   Click “Continue” and your payment method information will appear on the right panel.
   
6. Order review. Review all the information carefully. Total amount you will be charged is “Grand Total”.  Billing, shipping and payment information is on the right.
   Double check your billing and shipping addresses.
   If the information is correct click “Place Order”.
   
7. Order confirmation page. After the order was successfully submitted you will be redirected to the confirmation page. You should also receive an email notification through the email address you provided.
   

Stylist and Salon Owners ordering process

Professionals must be registered in pHormulate Store and provide a valid license number in order to buy color products.

1. Go to homepage www.phormulate.com
2. Enter email address and password in the login form at the right bottom and click “Login”
   
3. After you have logged in you will see the “My Account” page with the “Dashboard”.
4. Continue with steps described “Common ordering process” starting from step 3.

pHormulate’s Anti-Aging Leave-in Treatment 3a with ChromaGuard Technology (patent pending) holds existing moisture bonds together reduced by the aging process, allowing less disruption to the structure of each strand. Hair will instantly feel and look younger. If your tresses are color or chemically treated, Anti-Aging Leave in Treatment 3a will preserve your color, while providing amazing protection. It is ideal for all hair types and can be applied to wet or dry hair.

ChromaGuard Technology (patent pending) is a unique blend of reducing and non-reducing disaccharides and SRT (Saccharide Replacement Therapy) created to repair, strengthen and provide additional bound moisture to all hair types. As hair encounters repeated environmental exposure and chemical stress, its natural sugar content is reduced making the hair dry, brittle and porous.

Features and Benefits:
• Reconstructs hair as a leave-in treatment
• Provides significant UV Protection
• Contains ChromaGuard Technology (patent pending)
• Protects virgin and tinted hair
• Supplies flexibility to each strand
• Prevents breakage in all hair types
• Lessens the appearance of over-processing
• Replaces necessary bound moisture reduced by the aging process
• Provides an advanced formula of reducing and non-reducing disaccharides
• Saccharide Replacement Therapy
• Add to one’s color formula or spray onto the hair prior to the application to even out porosity and create a more even color distribution

“This is a great opportunity to introduce a new, ammonia free and environmentally friendly, luxury, professional line of permanent color products to the Russian market,” says Pashuto Rastislav, CEO of pHormulate Russia. “Our thorough field testing has shown consistent and superior results in all aspects – quality of hair, color application, correction, and after-color care. The well-designed pHormulate professional line not only provides full solutions color for any color needs but also provides it in a very economical way.”

The CEO of pHormulate in the United States, Konstantin Polukhin, explains that, “after diligent marketing research and analysis, we decided that this is the right move for our company. pHormulate Russia will serve regional markets in the Russian Federation as well as the former Soviet block.”

“PHormulate has been an innovator in redefining professional hair care products in research, development, and manufacturing. Now we are looking forward to extending our approach to other aspects of running the company including state of the art marketing and business process automation, creating a foundation for efficient business execution for a 21st century company, and Konstantin is a perfect match to realize this vision,” says Steve Bolton, chairman of the pHormulate board of directors.

“This is very exciting time to join pHormulate, I am really looking forward to applying our deep experience in marketing, business processes, and technology to enhance the effort of bringing truly exceptional pHormulate products to the marketplace in the USA and worldwide,” Polukhin says.

Konstantin Polukhin, Ph. D., had founded and successfully brought to the market several high tech start-up companies, including Argos Group, LLC – an international technology and consulting practice for multi channel marketing automation and digital asset management.

Argos Group LLC

Argos Group LLC, headquartered in Bloomfield, Conn., is a marketing automation and information technology consulting firm that works with small and large organizations to develop and implement solutions for an assortment of marketing operations. For more information about Argos, visit www.argosgroup.com.

2) To practice coloring blonds without using powder. Also using color additives. It’s very interesting to get warm gold and pearl shades and café-au-lait color.

3) Color correction, pastel shades.

4) “Glassy” grey hair, coverage of grey on the line round face.

5) How the color works when the tone is lowed – for instance, to make a blond a brunette; how to fill the hair with color?

6) It would be interesting to know how developers work.

Initial assessment: natural base – 7N, highlights, some grey.

Desired result: a blond, re-highlighting

Formula: for the basic color: 7N + 8N + Demi. The color was applied on the roots for 30 minutes, then while washing off it was emulsified all over the hair and washed off. For highlights: 0 + 6 scoops of powder + 30 Vol.

Result: grey is almost covered, highlights with a high level of lightening, everybody is happy!

Initial assessment: natural base – between levels 5 and 6

Desired result: a beautiful dark color

Formula: 2N – ½ oz, 3N – ½ oz, VR – 1/3 oz, RR – ½ oz, 10 Vol – 1 2/3 oz

Result: a beautiful color on level 4

Initial assessment: natural base – 5N + 50% of grey hair

Desired result: to cover the roots and to even the color

Formula: 4N – 1 1/3oz, VR – 1/3 oz, 10 Vol – 1 2/3 oz

Result: a beautiful color and grey hair is covered