Posts Tagged ‘salon’

pHormulate Creates Anti-Aging Leave in Treatment 3a for Hair

Friday, July 10th, 2009

pHormulate embarks upon the need of anti-aging products for your hair with its Anti-Aging Leave in Treatment 3a. No longer are anti-aging products just for your skin or wrinkles. Due to years of chemical services, sun damage, thermal styling tools, pollution and the environment, these elements play havoc on our hair, robbing it of its youthful appearance. Even with age, the body loses sugar and gains increased salt content. This instantly affects the bound moisture content of each strand causing unwanted dryness and rapid aging.

pHormulate’s Anti-Aging Leave-in Treatment 3a with ChromaGuard Technology (patent pending) holds existing moisture bonds together reduced by the aging process, allowing less disruption to the structure of each strand. Hair will instantly feel and look younger. If your tresses are color or chemically treated, Anti-Aging Leave in Treatment 3a will preserve your color, while providing amazing protection. It is ideal for all hair types and can be applied to wet or dry hair.

ChromaGuard Technology (patent pending) is a unique blend of reducing and non-reducing disaccharides and SRT (Saccharide Replacement Therapy) created to repair, strengthen and provide additional bound moisture to all hair types. As hair encounters repeated environmental exposure and chemical stress, its natural sugar content is reduced making the hair dry, brittle and porous.

Features and Benefits:
• Reconstructs hair as a leave-in treatment
• Provides significant UV Protection
• Contains ChromaGuard Technology (patent pending)
• Protects virgin and tinted hair
• Supplies flexibility to each strand
• Prevents breakage in all hair types
• Lessens the appearance of over-processing
• Replaces necessary bound moisture reduced by the aging process
• Provides an advanced formula of reducing and non-reducing disaccharides
• Saccharide Replacement Therapy
• Add to one’s color formula or spray onto the hair prior to the application to even out porosity and create a more even color distribution

pHormulate Expands into Russian and CIS Markets

Friday, July 10th, 2009

pHormulate plans to expand its distribution and service operations into the Russian Federation and the neighboring Commonwealth of Independent States of the former Soviet Union through the opening of subsidiary offices in St. Petersburg, Russia.

“This is a great opportunity to introduce a new, ammonia free and environmentally friendly, luxury, professional line of permanent color products to the Russian market,” says Pashuto Rastislav, CEO of pHormulate Russia. “Our thorough field testing has shown consistent and superior results in all aspects – quality of hair, color application, correction, and after-color care. The well-designed pHormulate professional line not only provides full solutions color for any color needs but also provides it in a very economical way.”

The CEO of pHormulate in the United States, Konstantin Polukhin, explains that, “after diligent marketing research and analysis, we decided that this is the right move for our company. pHormulate Russia will serve regional markets in the Russian Federation as well as the former Soviet block.”