pHormulate plans to expand its distribution and service operations into the Russian Federation and the neighboring Commonwealth of Independent States of the former Soviet Union through the opening of subsidiary offices in St. Petersburg, Russia.
“This is a great opportunity to introduce a new, ammonia free and environmentally friendly, luxury, professional line of permanent color products to the Russian market,” says Pashuto Rastislav, CEO of pHormulate Russia. “Our thorough field testing has shown consistent and superior results in all aspects – quality of hair, color application, correction, and after-color care. The well-designed pHormulate professional line not only provides full solutions color for any color needs but also provides it in a very economical way.”
The CEO of pHormulate in the United States, Konstantin Polukhin, explains that, “after diligent marketing research and analysis, we decided that this is the right move for our company. pHormulate Russia will serve regional markets in the Russian Federation as well as the former Soviet block.”