June 16th, 2009
PHormulate has announced Konstantin Polukhin, Ph. D. will serve as the new President and CEO.
“PHormulate has been an innovator in redefining professional hair care products in research, development, and manufacturing. Now we are looking forward to extending our approach to other aspects of running the company including state of the art marketing and business process automation, creating a foundation for efficient business execution for a 21st century company, and Konstantin is a perfect match to realize this vision,” says Steve Bolton, chairman of the pHormulate board of directors.
“This is very exciting time to join pHormulate, I am really looking forward to applying our deep experience in marketing, business processes, and technology to enhance the effort of bringing truly exceptional pHormulate products to the marketplace in the USA and worldwide,” Polukhin says.
Konstantin Polukhin, Ph. D., had founded and successfully brought to the market several high tech start-up companies, including Argos Group, LLC – an international technology and consulting practice for multi channel marketing automation and digital asset management.
Argos Group LLC
Argos Group LLC, headquartered in Bloomfield, Conn., is a marketing automation and information technology consulting firm that works with small and large organizations to develop and implement solutions for an assortment of marketing operations. For more information about Argos, visit www.argosgroup.com.
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May 16th, 2009
1) Coloring raising the tone on 1-3 levels using color additives. For level 1-level 8 hair.
2) To practice coloring blonds without using powder. Also using color additives. It’s very interesting to get warm gold and pearl shades and café-au-lait color.
3) Color correction, pastel shades.
4) “Glassy” grey hair, coverage of grey on the line round face.
5) How the color works when the tone is lowed – for instance, to make a blond a brunette; how to fill the hair with color?
6) It would be interesting to know how developers work.
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May 16th, 2009
Stylist name: Nadezhda Savicheva
Initial assessment: natural base – 7N, highlights, some grey.
Desired result: a blond, re-highlighting
Formula: for the basic color: 7N + 8N + Demi. The color was applied on the roots for 30 minutes, then while washing off it was emulsified all over the hair and washed off. For highlights: 0 + 6 scoops of powder + 30 Vol.
Result: grey is almost covered, highlights with a high level of lightening, everybody is happy!
Tags: a blond, re-highlighting
Posted in Color System Log | 1 Comment »
April 23rd, 2009
Stylist name: Svetlana Denisova
Initial assessment: natural base – between levels 5 and 6
Desired result: a beautiful dark color
Formula: 2N – ½ oz, 3N – ½ oz, VR – 1/3 oz, RR – ½ oz, 10 Vol – 1 2/3 oz
Result: a beautiful color on level 4
Tags: dark color
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April 23rd, 2009
Stylist name: Svetlana Denisova
Initial assessment: natural base – 5N + 50% of grey hair
Desired result: to cover the roots and to even the color
Formula: 4N – 1 1/3oz, VR – 1/3 oz, 10 Vol – 1 2/3 oz
Result: a beautiful color and grey hair is covered
Tags: cover the roots, dark color
Posted in Color System Log | 1 Comment »
